Make a booking
Call us: 01834 843033



Christmas Shopping in Pembrokeshire

Christmas shopping in Pembrokeshire

There is something very magical about being in the countryside during the Autumn and Winter months as the skies change and the gardens gain a magical layer of twinkling frost each morning. 

Christmas time in Pembrokeshire is more exceptional in its never-ending beauty than any other time of the year. 

I always feel that Christmas in and around Penally village is a much more traditional and understated affair compared to the big cities and towns. It is more romantic and it is the natural beauty of our rugged surroundings that makes it so. Despite being in a fairly rural spot on the coast of Pembrokeshire, we are lucky to be only a short 20-minute drive away from some of the best, boutique shopping in Wales. 

Image title


Shopping Guide to Pembrokeshire

This blog will be your guide of where to buy gifts for every member of the family and the best pit stops for a coffee or delicious snack whilst shopping! 

I have also done a quick round-up of the best Christmas Markets in Pembrokeshire for 2018!

My first port of call each year and the chosen town for this Christmas blog is, of course, the wonderfully festive, beautiful little town of Narberth.



This bustling little town, packed full of fantastic independent boutiques and shops really comes into its own on the run-up to Christmas. Wisebuys and Ultracomida fill all the senses with their endless selections of delicious cheeses, meats and chocolate. The Golden Sheaf and House by Betty are perfect for a gift for even the most awkward of relatives. Most importantly, the entire experience is enjoyable and sure to make anyone feel festive. Forget the crowds and long queues in large high street shops, Narberth is cosy, tasteful and magical in the run-up to Christmas. 


Golden Sheaf Gallery

..for every gift, for anyone.

From the moment you approach this beautiful shop, Christmas has truly arrived. Its magical window display is simply a taste of what is to come inside. You would be hard pressed to find another shop in Pembrokeshire that covers every base more beautifully than the Golden Sheaf gallery.

As you enter there is an incredible central table laden with gorgeous smelling soaps, hand creams and everything in between. There is also a corner which is THE go-to place to find something for 'difficult to buy for' dads, brothers and uncles! 

As you move through the shop there is a wonderland of fun for children with the most perfect stocking fillers and towards the back is everything you could possibly need to beautifully package your gifts...and more. 

Upstairs you will find local artwork, hand-crafted bowls, mugs and dishes, delicious smelling candles, carefully chosen Christmas decorations, womenswear and an array of Welsh blankets. 

The perfect gift shop

Calling the Golden Sheaf the 'perfect gift shop', does not do it justice it is so much more than that. It is an experience for all the senses and one you will keep on returning to every year, especially when they start serving mulled wine in December!

Golden Sheaf Website

Address: 25 High Street, Narberth, SA67 7AR

Opening times in December: Monday - Saturday - 10am-5pm

The gallery shop, Narberth


House by Betty 

...for beautiful candles, homeware, prints - great for gifts for men too!

House by Betty is a wonderful home and garden shop in Narberth which sells practical products with an emphasis on timeless design. 

This is such a wonderful shop for Christmas gift buying as everything sold here has been carefully chosen for its aesthetic. Whether it is a beautifully packaged ball of string, a gorgeous dish brush or a handmade mug, this shop is for gifts for those who appreciate beauty and thoughtful design. 

House by Betty Website

Address: 34 High Street Narberth, SA67 7AS

Opening times in December: Monday - Saturday - 10.30am - 5pm

House by Betty shop Narberth


Pretty Lovely Lingerie

...for a gift to make any woman feel extra special at Christmas.

At the bottom of the high street sits the ever so lovely, Pretty Lovely lingerie shop. Katie will scoop you up and whether you're there to find a special festive gift for yourself or something particularly special for a loved one, she'll sort you out. You will not find a more knowledgeable lady in charge of a lingerie shop, fact. 

At Christmas, she is fully stocked, ready and has a beautiful selection of carefully chosen lingerie to make anyone feel special, not just at Christmas, but all year round. Expect beautiful bags and your purchases wrapped in pretty tissue paper and so the stress of wrapping disappears.

Pretty Lovely Website

Address: 27 High Street Narberth, Sa67 7AS

Opening Times in December: Monday - Saturday - 10am -5pm 

Pretty lovely lingerie shop Narberth


The Bazaar 

...for vintage gifts, beautiful antiques and something a little bit special.

The Bazaar is where I would always head to find something special for my dad, a man who has a love for antiques and appreciates things which have plenty of history.

Remember to wear your coat as it can get a bit chilly and enjoy exploring this wonderful, big vintage and antiques warehouse just off the main high street. Filled with tables, chairs, fantastic books, antique jewellery, beautiful old maps, chest of draws, wool blankets and so much more...the list is endless!

The Bazaar Website

Address: Old Hat Bazaar, The Old Brewery, Spring Gardens, Narberth, SA67 7BN

Opening times in December: Mon-Sat 10am-5pm, Sunday - 10am-4pm

Narberth Bazaar



...for delicious Spanish cheese, cured meat, wine, chocolate and so much more.

A trip to Narberth isn't complete without nipping into Ultracomida. This Spanish deli supplies the lucky people of Pembrokeshire with the delights of Spain in the form of cheese, wine and everything in between. 

Foodie gifts are always a winner...and if not food, then wine always will be. During the Christmas run up there are always tastings around the deli from sherry to cured meats, enough to make you purchase plenty for yourself - you have been warned! If the Christmas shopping is taking it's toll then their restaurant at the back is the perfect pit stop to cure any festive fatigue. With homemade paella, thick Spanish drinking chocolate and crispy squid with aioli to name a few of my favourites. 

Ultracomida Website 

Address: 7 High Street, Narberth

Opening hours in December: Mon-Sat - 10am - 6pm 

ultracomeida narberth


Christmas Markets in Pembrokeshire

For more information about the magically festive markets across South Pembrokeshire for 2018, head over to our Christmas Markets blog!

Colby Winter Fair: 17th & 18th November

Pembroke Castle Christmas Market: 29th November - 2nd December

Saundersfoot Christmas Festival: 7th - 9th December

Tenby Christmas Market: 14th - 16th December


Christmas at Penally Abbey Hotel, 2018 

Of course, we are biased but Penally Abbey is the ultimate setting for the festivities. 

Whether it's a festive afternoon tea complete with the homemade mince pies by the log fire, or a nights stay looking out to sea across the frost-covered sand dunes, it truly is magical at Christmas. 

Find out more about Christmas at Penally Abbey 

Image title

Gift a Penally Abbey moment this Christmas...

Sometimes shopping for Christmas gifts can be tough as time can be limited, especially on the run-up to Christmas. Our beautiful gift vouchers can help you save time whilst still providing the lucky receiver with a thoughtful gift that can be used at any time of year. 

Simply give our lovely receptionists a call and they'll personalise it for you and pop it in the post to you or your loved one!

Find out more about our gift vouchers...

Christmas gift vouchers

P.s This Black Friday we'll be giving 10% off all our gift vouchers! 

Happy Shopping Everyone!

S x

Photos: All photographs were taken by Jacques Boissevain

Leave a comment

Fields with * are required.

Please enter the letters as they are shown in the image above.
Letters are not case-sensitive.